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Stop settling for fragmented storage. Get intelligent data infrastructure that scales with your business, secures your future, and optimizes costs—without the lock-in that Everpure requires.
Don’t let rigid storage hold you back. While Everpure focuses on selling you more hardware, NetApp delivers a unified, software-defined approach that modernizes your operations without disruption.
Standardize on a single operating model. Everpure’s cloud offerings deliver only block storage, leaving no native support for file or object data and creating silos across your environment. NetApp ONTAP® provides a truly unified experience with first-party and Marketplace options that deliver consistent storage everywhere you need it.
Move from pilot to production with confidence. AI demands data mobility and rock-solid security where your data lives. NetApp provides a unified data pipeline that fuels AI workloads while protecting them with built-in ransomware defense. We keep your data secure, governed, and available for AI training and inference at enterprise scale.
Drive performance while reducing TCO. Why pay a premium for storage you aren’t using? NetApp automatically tiers cold data to lower-cost cloud storage, reducing your on-premises footprint and energy costs. Everpure lacks this native hybrid efficiency, often driving up your total cost of ownership.
NAND prices are on the rise, but your budget doesn't have to feel the heat. Get ahead of the curve with 6 strategies to optimize capacity, maximize efficiency, and protect your IT spend.
https://www.netapp.com/blog/rising-nand-flash-costs-6-strategies-to-optimize-it-spend/
| Category | NetApp | Everpure |
|---|---|---|
Security | NetApp is backed by NSA certification, and sets the gold standard for secure storage with hardware and software encryption. It's the most secure storage on the planet. | Everpure fails to meet the NSA certification standards and also lacks hardware-based drive encryption. |
Ransomware protection | NetApp delivers unmatched ransomware defense with real-time detection, automated intrusion response, and proactive recovery. | Everpure lacks real-time ransomware detection and depends on third-party tools, leaving critical gaps in protection against modern threats. |
Availability | NetApp offers a 100% Data Availability Guarantee for ASA systems, ensuring zero downtime for mission-critical workloads. This eliminates costly disruptions, protects revenue, and preserves business continuity. | Everpure markets its products as having 99.9999% availability, but offers no guarantee or financial penalty to back it up. |
Hybrid cloud integration | NetApp leads with native AWS, Azure, and Google Cloud integration, delivering seamless hybrid and multicloud operations via ONTAP. | Everpure's cloud capabilities are limited to a block-only marketplace offering. It doesn't have a native, first-party service. |
Data tiering | NetApp Tiering can reduce your primary flash storage needs by up to 80% by seamlessly moving cold data to lower-cost storage. Our efficient snapshot technology captures only incremental changes, optimizing storage capacity while maintaining robust data protection and fast recovery. | Everpure lacks the ability to tier active data from flash to lower-cost media, leaving all your data, even the cold data, on its flash media, leaving businesses with higher costs and less flexibility. |
Lowering storage cost | NetApp offers a cost-effective approach by combining spinning disk, hybrid flash, and flash storage to balance performance and affordability. This flexibility allows businesses to optimize costs without compromising performance. | Everpure's all-flash storage model drives up costs, as it lacks the ability to effectively leverage spinning disk or hybrid flash media, making it an expensive option for businesses looking to lower storage expenses. |
Flexibility | NetApp offers a wide range of media, any protocol, and any deployment type, eliminating silos and providing a unified solution for all storage needs. | Everpure requires multiple products and vendors to address different storage needs, creating complexity and data silos. |
Clustering for scalability and load balancing | NetApp ONTAP clustering enables businesses to scale seamlessly and efficiently balance workloads across systems. This delivers uninterrupted performance and growth without downtime, empowering organizations to meet evolving demands with confidence. | Everpure's FlashArray doesn't support clustering, and therefore can't scale the way most modern architectures can. This hinders business growth and agility. |
— IDC Special Study: AI-Ready Data Storage Infrastructure: Definition, Taxonomy, Ontology and Future Outlook, #US53709325, January 2026
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https://www.netapp.com/pdf.html?item=/media/160263-idc-ai-ready-data-storage-infrastructure.pdf
Attributed to: Massimiliano Bertei, CTO, Ducati Motor Holding
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Attributed to: Skottie Miller, Technology Fellow and Vice President of Platform and Services Architecture, DreamWorks Animation
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Attributed to: Jagdish Joshi, Principal of Technology Infrastructure, Mahindra
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NetApp Keystone® subscription-based storage allows you to flexibly scale your cloud infrastructure, regardless of where your data lives. Simplify the way you acquire, consume, and operate across your hybrid cloud environment.
Scale enterprise AI with a unified approach. NetApp ONTAP integrates seamlessly across AWS, Microsoft Azure, and Google Cloud, offering flexibility to run your workloads wherever they perform best.
Run file, block, and object workloads with
native AWS solutions, powered by NetApp.
Partner: aws image - netapp vs Everpure 1 Logo : with BG
Unlike other vendors, NetApp seamlessly integrates with Azure, providing secure, scalable, and cost-effective cloud solutions.
Partner: Micorsoft Azure - netapp vs Everpure Logo : with BG
Explore integrated solutions to migrate, manage, and secure even your most demanding workloads.
Partner: Google Cloud Netapp vs Everpure Logo : with BG
Self-healing systems use advanced monitoring and automated remediation to detect and resolve issues before they affect AI workloads.
Control your NetApp data services and storage from one intuitive interface.
Reduce costs and spend less time managing your hybrid cloud, all while boosting your application performance.
NetApp solutions detect potential threats in real time and help you recover data, applications, and workloads—in just minutes
Step: 01
NetApp optimizes costs with significantly lower TCO through automated tiering. You can move cold data to lower-cost object storage automatically with NetApp, whereas Everpure’s approach locks most of your data on expensive primary flash.
Step: 02
NetApp is AI-ready with a seamless data pipeline for AI, from data preparation to model training and inference. Our high-performance flash storage feeds GPUs efficiently, and our hybrid cloud integration allows you to leverage cloud-based AI services easily—something proprietary on-premises hardware struggles to match.
Step: 03
Absolutely. Managing your hybrid cloud environment is easy with NetApp Console. You get a single control plane to manage, monitor, and protect your data across your data center, AWS, Azure, and Google Cloud.
Step: 04
NetApp security has a competitive advantage by building it into the DNA of our software, not adding it as an afterthought or a required integration. We offer real-time, AI-driven ransomware detection and immutable snapshots that allow you to recover petabytes of data in minutes, maintaining business continuity even under attack.
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